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Hiring a Marketing Consultant Could Save Your Business

When your small business sales drop you have to take immediate action. If you let things get worse, you may find yourself laying off employees, reducing hours, and cutting corners just to survive. But always remember (and tell yourself), “Failure is not an option!”

Here’s why conventional “cost cutters” are a last resort…

When you reduce your staff, cut back hours, or skim on the quality of your products and services, you lose the ability to generate more sales and develop leads effectively. When you combine less manpower with reduced product quality, your phones will turn ice cold. Reducing staff or product quality should always be a last resort.

Instead, put together an advertising budget that doesn’t break the bank – it doesn’t have to be huge. Hire a marketing consultant who specializes in short-term cash flow strategies. By taking care of your short-term cash problems, you will be able to pay bills and set aside a small amount to be reinvested into marketing.

The main idea is to never stop advertising. Leads often take one to two weeks to develop, qualify, and convert into paying customers. That’s why it’s important to always keep your sales funnel full of leads. You will lose sleep and your business will suffer if you don’t have full confidence in your ability to close sales every day. That’s the truth.

What can a Marketing Consultant do for you?

  • Analyze your strengths and weaknesses
  • Provide a fresh outsider’s perspective
  • Effectively organize and leverage your data
  • Drive sales through your existing customer database
  • Implement simple and highly effective daily marketing activities
  • Generate programs to capture lead information for follow-up
  • Perform competitive analyses between you and industry competition
  • Recommend process improvements and improve quality of services
  • Enhance your web presence with powerful copywriting that converts
  • Split test various advertising methodologies to find cost savings
  • Train sales reps and staff on how to better manage every lead…and much, much more

Invest in your business by hiring an experienced marketing consultant before things get out of hand. Your success will be the highest priority to the marketing consultant as it directly affects their ability to stay on your payroll moving forward. It’s a mutually beneficial relationship that you can use to your advantage.